If you’ve ever needed to bond materials together, there’s a good chance you’ve used Gorilla Glue. This exceptional adhesive has become a household name thanks to its incredible strength and versatility. But have you ever stopped to wonder who made it? The story behind Gorilla Glue is a fascinating one, filled with innovation, entrepreneurship, and a commitment to quality. In this article, we’ll explore the origins of Gorilla Glue, the people responsible for its success, and what sets this brand apart from its competitors. So, sit tight and get ready to learn more about the adhesive giant known as Gorilla Glue.
The Origins of Gorilla Glue
When it comes to strong and reliable adhesives, few can match the power of Gorilla Glue. This adhesive giant has become a household name, known for its ability to bond almost anything together, from wood and metal to ceramic and plastic. But how did this incredible product come to be? Let’s delve into the origins of this adhesive powerhouse, and discover the innovative minds behind the creation of Gorilla Glue.
The Birth of a New Adhesive
Gorilla Glue was born out of a need for a stronger adhesive that could work with difficult materials. The company’s founder, Don Thelen, was frustrated with the limitations of traditional adhesives while working on a project in his garage. He set out to create a new type of glue that would be tougher and more durable than anything on the market.
Thelen worked tirelessly to perfect his adhesive, testing hundreds of variations until he finally found the winning formula. The result was a polyurethane-based glue that was strong enough to bond even the toughest materials. Thelen named his creation “Gorilla Glue” because he felt it was as strong and resilient as the powerful animal.
At first, Thelen’s new adhesive was only used for personal projects and repairs. But as word of its strength and effectiveness spread, demand for the glue began to grow. Thelen realized he had created something special, and decided to turn it into a business.
With the help of his wife Carol, Thelen founded The Gorilla Glue Company in 1994. The couple set up shop in their small Ohio home, where they hand-labeled and packaged each bottle of glue.
Fun fact: The original Gorilla Glue packaging featured a cartoon gorilla with a bandage on his finger, implying that even a gorilla’s tough skin could be glued back together with this powerful adhesive.
Despite the humble beginnings, Thelen’s invention quickly became a hit, attracting attention from contractors, craftsmen, and DIYers around the world. Today, Gorilla Glue is a household name and a go-to choice for anyone looking for a reliable, long-lasting adhesive.
Internal Link: Who Created Gorilla Glue?
The Early Years
During the early years of Gorilla Glue, the product was only available through a regional distributor in Northern Ohio. The Thelen family had their garage as the base of their operations, which was also used as the shipping center. As the orders increased, they had to hire more employees to assist with the production process. The product soon became quite popular amongst the customers, and they started receiving requests for sales outside of Ohio.
To facilitate the increasing demand for the product, Gorilla Glue became available to a wider clientele, and regional distributors started carrying the product in their stores. The development of Gorilla Glue’s advertising strategy was a significant accomplishment during this period. The company’s first advertisements featured Don Thelen’s brother-in-law, John Bowler, acting out skits demonstrating the product’s effectiveness.
After its initial success, Gorilla Glue began entering into various big-box retail stores, including Home Depot and Lowe’s. As a result of this significant milestone, Gorilla Glue experienced exceptional sales growth and expanded its reach throughout the United States. Today, Gorilla Glue products are available globally and are recognized as one of the most well-known adhesive brands.
If you have ever wondered about the cost of Gorilla Glue, or how to use it, or whether it is flexible when dry, or which is better, Krazy Glue or Gorilla Glue, we have articles dedicated solely to these questions. Just click on any of the links below to learn more.
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Gorilla Glue Goes Global
As the popularity of Gorilla Glue grew in the US, the company expanded its reach globally. The high-performance adhesive caught the attention of consumers and businesses around the world, thanks to its versatility and unmatched strength.
Some of the key milestones in Gorilla Glue’s global expansion include:
- 2004: Gorilla Glue enters the Canadian market, providing consumers north of the border with access to the brand’s high-quality adhesives.
- 2007: Gorilla Glue products become available in Europe, via partnerships with distributors in the UK and other parts of the continent.
- 2014: Gorilla Glue introduces its products in Australia and New Zealand, providing powerful adhesives for customers in the Southern Hemisphere.
Today, Gorilla Glue products are sold in over 80 countries worldwide, cementing the brand’s status as a global leader in the adhesive industry. Whether you need to bond metal, wood, ceramic, stone, or any other material, Gorilla Glue has a product that can get the job done.
If you want to learn more about how to unleash the full potential of Gorilla Glue, check out our article on how to melt Gorilla Glue.
The People Behind Gorilla Glue
When it comes to the success of a company, the people behind the scenes are often just as important as the products they produce. Such is the case with Gorilla Glue – a company that has become a household name across the globe. From the founders to the leadership team and everyone in between, the individuals who drive Gorilla Glue’s success hold an inspiring story of hard work and determination. So, let’s dive into who these people are and how they have made Gorilla Glue the giant it is today.
The Founders: Don and Carol Thelen
Don and Carol Thelen are the couple behind the creation of Gorilla Glue, which has now become a household name in the adhesive industry. They founded the company in 1999 in a small Ohio town, after Don had been experimenting with new adhesive formulas for over a decade.
Don Thelen: Don Thelen was a farmer and a woodworker who had a keen interest in chemistry. He wanted to create an adhesive that was stronger than any other adhesive available in the market. Don spent countless hours in his basement laboratory, experimenting with different chemical formulas to create a new adhesive that could withstand extreme temperatures, pressure, and moisture.
Carol Thelen: Carol Thelen was a nurse by profession, and she supported Don’s passion for chemistry and his dream of creating a new adhesive. Carol helped Don with the business side of things and played a crucial role in the early years of Gorilla Glue’s success.
Together, the couple poured all their savings into creating the new adhesive and building their business. Their efforts paid off, and Gorilla Glue became an instant success due to its unique properties and ability to bond surfaces that other adhesives could not.
Don and Carol Thelen’s relentless pursuit of innovation and quality has helped establish Gorilla Glue as a leader in the adhesive industry. Their story is a testament to the power of hard work, bravery, and determination to achieve success.
The Leadership Team
Gorilla Glue’s success can be attributed to its strong leadership team who have steered the company towards success in the highly competitive adhesives industry.
Sales and Marketing: Sales and marketing is led by Paul Apgar, who has been with the company since 2016. Apgar has a wealth of experience in marketing consumer packaged goods having previously worked at Mead Johnson Nutrition.
Research and Development: Gorilla Glue’s ongoing product innovation and development is led by Dr. Matt Fowler, the Vice President of Research and Development. Dr. Fowler holds a PhD in chemistry and has over 20 years of experience in the adhesives industry.
Supply Chain: Brian Hendrickson leads Gorilla Glue’s supply chain as the Vice President of Supply Chain. Hendrickson has a degree in engineering and has previously held supply chain roles at Procter & Gamble and Bosch.
Finance: The company’s finance team is led by Rob Martindale, who has been Gorilla Glue’s Chief Financial Officer for over 10 years. Martindale has over 30 years of experience in finance, having previously worked at Deloitte and PwC.
Human Resources: Lisa Needham leads the human resources department at Gorilla Glue. She has been with the company since 2010, and her focus has been on attracting and retaining top talent in the industry.
With a highly experienced and diverse leadership team, Gorilla Glue is well-positioned for long-term success in the adhesives industry.
Gorilla Glue’s Impact on the Community
Gorilla Glue’s impact on the community goes beyond just providing a strong adhesive. The company is known for its commitment to giving back, supporting local businesses and organizations, and engaging with the community in new and innovative ways.
Here are some of the ways Gorilla Glue has made a positive impact on the community:
– Sponsorship and Partnership: Gorilla Glue has sponsored and partnered with various local events and organizations such as Cincinnati’s Flying Pig Marathon and the National Veterans Wheelchair Games. They also have an ongoing partnership with Habitat for Humanity, providing products and financial support for building projects.
– Employee-Led Initiatives: Gorilla Glue encourages its employees to get involved in the community by supporting their initiatives and donating time and resources. One example is the company’s involvement with the local Ronald McDonald House, where employees volunteer and hold fundraising events.
– Donations: Gorilla Glue has donated products and funds to organizations such as the American Red Cross and the Children’s Hunger Alliance. They also support local schools through product donations for STEM programs and other initiatives.
– Sustainability Efforts: Gorilla Glue is committed to environmental responsibility and has implemented sustainability practices in their manufacturing processes. This includes recycling programs, reducing waste, and using eco-friendly materials whenever possible.
Gorilla Glue’s impact on the community is a testament to their values and commitment to making a difference. Through sponsorship, employee-led initiatives, donations, and sustainability efforts, the company has become more than just an adhesive giant – it’s a community partner.
What Sets Gorilla Glue Apart
When it comes to adhesives, there are plenty of options available on the market. So, what makes Gorilla Glue stand out from the rest? While there are several factors that contribute to its success, one of the most significant is the company’s commitment to innovation and sustainability. This has led to its rise as a top contender in the industry, earning recognition and praise from professionals and everyday users alike. Let’s take a closer look at what makes Gorilla Glue so unique and why it has become a household name.
Product Innovation and Expansion
Gorilla Glue’s success can be attributed to their continuous product innovation and expansion. The company is constantly looking for ways to improve their adhesives and expand their product line to meet the evolving needs of their customers.
1. Diverse Product Line: Gorilla Glue has established itself as a leader in the adhesive industry by offering a diverse range of products. From their original polyurethane-based adhesive to their clear tape, epoxy, and super glue products, there is a Gorilla Glue product for every project.
2. Stronger and Faster Adhesives: Gorilla Glue is dedicated to creating adhesives that are stronger and faster than their competitors. The company has created new formulas and products to meet this goal, including their Fast Cure Gorilla Glue and their Clear Gorilla Glue.
3. User-Friendly Packaging: Gorilla Glue has also focused on creating user-friendly packaging for their products. Their packaging makes it easy for users to apply the adhesive where needed without making a mess.
4. Expansion into New Markets: In recent years, Gorilla Glue has expanded beyond just adhesives and entered new markets. They now produce and sell high-quality duct tape, painting supplies, and even a line of tools.
Gorilla Glue’s commitment to innovation and expansion has helped them become a household name in the adhesive industry. With a diverse product line, stronger and faster adhesives, user-friendly packaging, and expansion into new markets, Gorilla Glue is well-positioned to continue its success for years to come.
Commitment to Sustainability
Gorilla Glue has made a strong commitment to sustainability, which is evident in their business practices and product development. They strive to minimize their impact on the environment and promote sustainable practices across the industry.
One way that Gorilla Glue shows their commitment to sustainability is by using eco-friendly packaging for their products. They have recently introduced a new packaging design that is made from 70% recycled materials and is 100% recyclable. By using recycled materials and reducing the amount of waste generated by their packaging, Gorilla Glue is helping to reduce their environmental footprint.
Another way that Gorilla Glue demonstrates their commitment to sustainability is by ensuring that their products are safe for both the user and the environment. All of their adhesives are free from harmful chemicals such as solvents and isocyanates, which can have a negative impact on human health and the environment. They also work to minimize the amount of volatile organic compounds (VOCs) emitted during product use, further reducing their environmental impact.
Gorilla Glue also engages in responsible sourcing practices to ensure that their products are made from sustainable materials. They work closely with their suppliers to ensure that the materials used in their products are responsibly sourced and meet their high standards for quality and sustainability.
These sustainability efforts have not gone unnoticed by the industry; Gorilla Glue has been recognized for their commitment to sustainability by several organizations. In 2019, they were awarded the Sustainability Award by Hardware Retailing Magazine, recognizing their efforts to create a more sustainable future for the industry.
Gorilla Glue has demonstrated a strong commitment to sustainability through their eco-friendly packaging, safe and responsible product development, and responsible sourcing practices. By promoting sustainable practices across the industry, they are working to create a more sustainable future for all.
| Ways Gorilla Glue Demonstrates Commitment to Sustainability | Examples |
|---|---|
| Eco-friendly packaging | 70% recycled materials packaging design that is 100% recyclable |
| Safe product development | Products are free from harmful chemicals such as solvents and isocyanates and minimize volatile organic compound emissions |
| Responsible sourcing practices | Working closely with suppliers to ensure materials meet their high standards for quality and sustainability |
| Industry recognition | Received the Sustainability Award from Hardware Retailing Magazine in 2019 |
Industry Recognition
Gorilla Glue has received numerous industry recognitions for their innovation and commitment to excellence in the adhesive market. Some of their most notable recognitions include:
| Year | Award |
| 2010 | DIY Week Gold Award for DIY Product of the Year |
| 2012 | Top Performer in Adhesives Category by Independent Retailers |
| 2014 | Handy Innovation Award for Gorilla Grab Adhesive |
| 2016 | DIY Week Gold Award for DIY Product of the Year (Aerosol Foam) |
| 2019 | American Marketing Association (AMA) Marketer of the Year for Innovation |
In 2019, Gorilla Glue was honored with the American Marketing Association’s Marketer of the Year award for their innovative marketing strategies and emphasis on sustainability. This recognition reflects their ongoing commitment to providing high-quality products while also minimizing their environmental impact.
Gorilla Glue’s dedication to innovation and sustainable practices has also earned them a loyal customer base and a strong reputation within the industry. As they continue to expand their product line and reach new customers, they remain committed to their core values of excellence, sustainability, and customer satisfaction.
Conclusion
After exploring the story behind Gorilla Glue and the people who helped make it a household name, it’s clear that this adhesive giant is more than just a product. With its innovative and sustainable approach to manufacturing and commitment to community impact, Gorilla Glue sets a standard for companies to follow.
The Origins and Growth of Gorilla Glue
From humble beginnings to global domination, Gorilla Glue has come a long way since its inception in 1999. The creation of the industry-disrupting polyurethane glue revolutionized the adhesive market, and its popularity only continued to grow from there. Today, Gorilla Glue is available all across the world, in hardware stores, home improvement retailers, and even supermarkets.
The People Behind the Brand
Don and Carol Thelen, the founders of Gorilla Glue, had a passion for creating innovative products that solved everyday problems. Their commitment to innovation and community impact is evident not just in the growth of the business, but in the way they operate it. From the leadership team to the manufacturing floor, Gorilla Glue prides itself on upholding ethical and sustainable standards.
The Unique Strengths and Values of Gorilla Glue
What sets Gorilla Glue apart from its competitors is not just its innovative product line, but its unwavering commitment to sustainability and industry recognition. The company’s dedication to reducing its environmental impact and giving back to the community is a testament to its values and place in the industry.
A Standard for Others to Follow
As a company that takes pride in its community impact, product innovation, and commitment to sustainable practices, Gorilla Glue sets a standard that others can aspire to. Its story is a reminder that businesses can achieve great success while keeping ethics and social responsibility at the forefront of their operations.
In conclusion, the story behind Gorilla Glue is a testament to the power of innovation, ethical leadership, and community impact. As consumers and business leaders, it’s important to take note of companies like Gorilla Glue that prioritize sustainable practices and set a standard for industry excellence.
Frequently Asked Questions
What makes Gorilla Glue different from other adhesives on the market?
Gorilla Glue has a unique polyurethane formula that creates a strong and durable bond on a variety of surfaces. It’s also waterproof, making it ideal for indoor and outdoor use.
Is Gorilla Glue eco-friendly?
Yes, Gorilla Glue is committed to sustainability and has implemented various initiatives to reduce their environmental footprint. They use recyclable materials in their packaging and have reduced their waste and energy consumption.
Can Gorilla Glue be used on plastic?
Yes, Gorilla Glue can be used on plastic, along with wood, metal, ceramic, and more. However, it’s important to note that some plastics may not bond as well as others, so it’s recommended to test on a small, inconspicuous area first.
What should I do if I accidentally get Gorilla Glue on my skin?
If Gorilla Glue gets on your skin, it’s important to avoid pulling or rubbing the affected area. Instead, soak the area in water and gently peel or roll the glue off. If the glue is still wet, you can use acetone or rubbing alcohol to remove it.
What is the shelf life of Gorilla Glue?
Gorilla Glue has a shelf life of 2 years if stored properly in a cool, dry place. Once opened, the glue should be used within a year.
Can Gorilla Glue be used on fabric?
Gorilla Glue is not recommended for use on fabric, as it may cause discoloration and damage. Instead, a fabric glue or sewing adhesive should be used for fabric repairs.
Can Gorilla Glue be used for woodworking projects?
Yes, Gorilla Glue is a popular choice for woodworking projects, as it creates a strong and durable bond on wood surfaces.
Is Gorilla Glue safe for food contact?
No, Gorilla Glue is not recommended for use in food contact applications, as it contains chemicals that may be harmful if ingested.
Can Gorilla Glue be used on styrofoam?
No, Gorilla Glue is not recommended for use on styrofoam, as it may cause the material to dissolve or melt.
What is the best way to store Gorilla Glue?
Gorilla Glue should be stored in a cool, dry place and kept tightly sealed when not in use. Additionally, it’s recommended to store the glue in an upright position to prevent it from drying out or clogging the nozzle.