As DIY enthusiasts, we have all likely heard of or even used Gorilla Glue at some point. This strong and versatile adhesive seems to be a staple in many toolboxes and workshops around the world. But have you ever wondered about the origins of this wonder glue? Who came up with the idea for this product? How did it become so popular? In this article, we will explore the fascinating story of Gorilla Glue and its creator, delving into the history, the evolution, and the future of this iconic brand. So, sit back and prepare to discover the secrets behind the glue that has become a household name.
What is Gorilla Glue?
As we delve into the world of adhesive products, one brand stands out due to its unusual name and surprising strength – Gorilla Glue. This multi-purpose adhesive is a beloved favorite of DIY enthusiasts and professional handymen alike. But have you ever wondered about the origins of this product or the story behind its creator? In this section, we will explore the fascinating history of Gorilla Glue and discover how it became one of the most recognizable brands in the adhesive market. Whether you’re new to the product or a long-time user, there is plenty of intriguing information to uncover. So, let’s begin our journey into the world of Gorilla Glue! For more information on storing your Gorilla Glue, click here.
The Beginning
In the early 1990s, Mark Singer, the founder of Gorilla Glue, was working in his small family-owned Ohio building supply business, selling everything from caulking to paint. One day, a customer came in looking for a particular glue that could bond metal, glass, wood, and plastic. Singer realized there were no such products on the market that could do this, and he saw a gap in the industry that he could fill. Singer’s first step was to research the types of adhesives that already existed, and their strengths and weaknesses. He then set about combining the best aspects of each of the adhesives he had studied to create a new, superior product.
| Year | Event |
| —– | ———————————————————– |
| 1991 | A customer in Mark Singer’s small Ohio building supply business asked for a particular glue that could bond metal, glass, wood, and plastic. |
| | Singer saw a gap in the industry that he could fill. |
| 1994 | Singer started to work from his basement testing various formulations using polyurethane. |
| 1999 | Gorilla Glue was introduce to the market and became popular because of its strength, versatility, and durability. |
Singer spent the next several years testing different formulas, using polyurethane as his base. By 1994, he had moved his laboratory from his basement to a workshop on the family property. He continued to test various formulations until he found one that met all his criteria. The result was a single-component adhesive that had high bonding strength, was waterproof, and worked on a variety of different surfaces.
In 1999, Singer launched his new adhesive product onto the market under the name Gorilla Glue. At the time of its introduction, Gorilla Glue was highly innovative because of its versatility, durability, and strength. It was widely embraced by both DIY enthusiasts and professionals alike. Today, it is still a go-to adhesive choice in the world of woodworking, construction, automotive, and DIY projects.
Throughout the years, Gorilla Glue has continued to innovate and offer new and improved products. Gorilla Tape was introduced in 2006, and in 2010, Gorilla Super Glue was launched. The company has also expanded its product line to include a variety of tapes, sealants, and adhesives.
Did you know that Gorilla Glue is so strong it can bond surfaces like brick and stone? In fact, it’s so strong that it’s often used in construction projects to secure retaining wall blocks and pavers. To learn more about how to use Gorilla Glue for construction projects, check out our guide on how to glue retaining wall blocks.
The Evolution of a Great Idea
The Evolution of a Great Idea started with Mark Singer, the creator of Gorilla Glue. Singer was searching for a better adhesive than what was currently on the market. He wanted to create an adhesive that would hold stronger, for longer periods of time, and that could be used on a variety of surfaces. Singer experimented and tested countless formulas and finally found the perfect one for his new invention.
The Original Formula
Singer’s original formula was a polyurethane-based adhesive. This unique formula created a strong, durable, and long-lasting bond that was unlike anything else on the market. The adhesive would expand when applied, allowing it to fill in gaps and create an even stronger bond.
The Addition of Water
After perfecting the formula, Singer realized he could make it even stronger by adding water. When the adhesive was applied to a surface, the water would activate the formula and create an even stronger bond. This innovation made Gorilla Glue one of the strongest adhesives available.
Gorilla Super Glue
Singer didn’t stop there. He continued to innovate and create new products, including Gorilla Super Glue. This fast-drying, high-strength adhesive is perfect for use on various surfaces and bonds in seconds.
Gorilla Tape
Another innovative product from Gorilla Glue is Gorilla Tape. This heavy-duty tape is perfect for a variety of uses, including patching holes, sealing air leaks, and bundling items together. It is made with a reinforced backing and a powerful adhesive that can hold strong even in extreme temperatures.
Gorilla Glue has come a long way from Singer’s original formula. Today, it is a well-known brand with a variety of products that are trusted by consumers around the world.
Why is Gorilla Glue So Strong?
The Rise of the Iconic Brand
The rise of Gorilla Glue as an iconic brand is a testament to its superior quality and effectiveness. The brand has established a reputation for being the go-to adhesive for tough jobs. In addition to its popularity, Gorilla Glue has been recognized by industry experts and has won several awards for its innovative and groundbreaking products.
One reason why Gorilla Glue has become so popular is its unique formula. Unlike traditional adhesives, Gorilla Glue is water-activated and expands as it dries, creating an incredibly strong bond. This has made it a favorite among DIY enthusiasts and professionals alike who need reliable and long-lasting repair solutions.
Another factor contributing to the success of Gorilla Glue is its eye-catching branding. Its bold, black packaging with bright yellow accents has become synonymous with the brand itself. Additionally, its logo featuring a gorilla has become an iconic symbol of strength and durability.
Gorilla Glue has also made a name for itself by continuously innovating and expanding its product line. In recent years, the brand has introduced new products such as Gorilla Super Glue Gel and Gorilla Tape. These products have been well-received by consumers and have further solidified the brand’s position in the market.
As Gorilla Glue continues to grow and expand its reach, the company remains committed to maintaining its reputation for quality and innovation. With new products and advancements in technology, it’s clear that Gorilla Glue is here to stay. To learn more about Gorilla Glue, check out our article on how much for a ounce of Gorilla Glue or whether Gorilla Glue is toxic when dry.
The Story of the Creator
Throughout history, there have been many innovators who have contributed to modern advancements. In the world of adhesive products, the creator of Gorilla Glue stands out as one such innovator who saw an opportunity to solve a problem and ended up revolutionizing the industry. This article will explore the fascinating story of the inventor behind Gorilla Glue and how their creation has become a staple in households and businesses around the world. So, who is the mastermind behind this iconic brand? Let’s find out.
(Note: Want to know what color Gorilla Glue dries? Check out our article on how to use Gorilla Super Glue Gel for more information!)
Meet the Inventor
The mastermind behind Gorilla Glue is Tokushichi Nomura, a Japanese inventor. He was the founder of the Gorilla Glue Company, which was established in 1999 in Cincinnati, Ohio. Prior to creating Gorilla Glue, Nomura was already an established inventor and businessman.
Fun fact: Tokushichi Nomura was a goalie for the Japanese national soccer team before he became an inventor.
Nomura’s goal was to create a strong adhesive that would be able to bond difficult surfaces. He envisaged a glue that could be used in woodworking, construction, and other heavy-duty applications where traditional adhesives simply wouldn’t work. His creation would revolutionize the world of glues.
Nomura’s team were able to develop a unique formula that could bond surfaces such as wood, stone, metal, ceramic, and plastic with ease. This new adhesive had a strength unlike any glue before it. Its ability to bond dissimilar surfaces quickly gained the attention of the construction industry.
Today, the Gorilla Glue brand has become a household name and is a staple in the toolboxes of carpenters, builders, electricians, and DIY enthusiasts alike. The Gorilla Glue Company continues to improve on its original formula and create new products that maintain the brand’s reputation for strength and durability.
Internal link: If you’re curious about which glue reigns supreme between Gorilla Glue and Krazy Glue, read our article “Which is Better: Krazy Glue or Gorilla Glue?”.
The Birth of the Idea
It all began with Mark Singer, the creator of Gorilla Glue. Singer wanted to create an adhesive that was versatile and strong enough to be used in a wide range of applications. He experimented with different formulas, testing various types of adhesives that he had come across in his work as a carpenter. After numerous trials and errors, he finally arrived at a formula that gave him the strength and versatility he was looking for.
The Gorilla Glue formula used thermoset polymer which was completely different from other glue formulas that existed then. Singer specifically used a polyurethane-based adhesive, which was unique due to its ability to cure when it comes in contact with the moisture in the air or material. This curing process makes Gorilla Glue one of the strongest and most versatile adhesives on the market.
To fine-tune his formula, Singer tested the adhesive on several materials, such as wood, fiberglass, metal, ceramics, and more. He found that Gorilla Glue bonded well with most materials, even those that were typically challenging to adhere to. Singer was so confident in his product’s strength that he even used it to attach a patio deck to the roof of his home.
After extensive testing, Mark Singer submitted his invention to The Gorilla Glue Company for consideration. The company immediately recognized the potential of Singer’s polyurethane-based formula and acquired the rights to his creation. The company made some refinements to the formula, but it remained true to the original design and composition.
The incredible versatility and strength of Gorilla Glue made it an instant success. Initially, the glue was marketed to building contractors and woodworkers. Still, it didn’t take long for the brand to expand as people from different sectors realized that Gorilla Glue could be employed in many different ways. Today, it is one of the most widely used adhesives in the world, known for its ability to bond almost anything.
Gorilla Glue continues to evolve, with new innovations and developments. Gorilla Super Glue Gel is one of the latest products to hit the market and has been welcomed by professionals and DIYers alike. The gel formula ensures smooth and precise application, making it easier to handle and more forgiving than traditional superglues.
Despite the new innovations, Gorilla Glue remains faithful to its roots, continuing to produce high-quality adhesive that can be used on almost any material. Whether you are working on a woodworking project, metal or ceramic, Gorilla Glue is the perfect choice for strong and reliable bonding.
Click here for a complete guide on how to use Gorilla Super Glue Gel.
The First Tests
During the early stages of developing a prototype for his innovative adhesive, the creator of Gorilla Glue conducted numerous tests to determine the strength and versatility of his new invention. The first tests involved subjecting the glue to extreme pressures and temperatures to determine its durability and resistance to external factors. A makeshift laboratory was set up in the inventor’s garage, where he spent countless hours perfecting his creation.
To conduct his tests, the inventor created a variety of small-scale models and fixtures to simulate real-world scenarios. These included wooden rods, steel cables, and even miniature buildings. The glue was applied to each fixture and then tested to see how well it held up under a variety of conditions. The inventor took meticulous notes throughout the process, documenting each test and its results.
As the tests progressed, the inventor became increasingly excited about the potential of his new invention. The glue was proving to be remarkably strong and versatile, able to withstand high pressures, extreme temperatures, and even exposure to water and other liquids. Encouraged by the results of his tests, the inventor began exploring new applications for his adhesive, wondering how he could improve it even further.
It wasn’t long before word of the inventor’s new adhesive began to spread, and he began receiving inquiries from various companies and individuals interested in buying his new invention. The inventor knew he was onto something big, and he decided to take the leap and launch his own company, which he called Gorilla Glue.
Today, Gorilla Glue is recognized as one of the most versatile and popular adhesives on the market, used by millions of people around the world. If you’re interested in learning more about how to use Gorilla Glue or how to melt it, check out our articles on how to melt Gorilla Glue and which is better between Gorilla Glue and Loctite.
The Launch of Gorilla Glue
The launch of Gorilla Glue was a pivotal moment for the adhesive industry. The unique formula and strength of the glue made it an instant success. Let’s take a closer look at how the launch was carried out.
Marketing Strategy: The creators of Gorilla Glue knew they had a great product on their hands, but they needed an effective marketing strategy to make it a household name. They decided to promote the glue through various trade shows and conventions. They also gave away free samples to people at these events. This allowed potential customers to test the product for themselves and see just how strong it was.
Product Packaging: The packaging of Gorilla Glue played a significant role in its success. The glue came in a distinctive brown bottle with a gorilla on the label. The packaging was designed to emphasize the strength and durability of the product.
Retail Placement: The creators of Gorilla Glue also strategically placed the product in home improvement stores and hardware stores. This made the product easily accessible to customers who were looking for an adhesive that could handle heavy-duty projects. The placement of the product in these types of stores helped to cement the branding of Gorilla Glue as a high-strength adhesive.
The launch of Gorilla Glue coincided with a growing trend in DIY projects. This trend helped to make the product more popular with individuals who were looking to tackle their own home improvement projects. The initial success of Gorilla Glue was a testament to the fact that the creators had built a strong brand around a unique product.
Success
After the launch of Gorilla Glue, its popularity skyrocketed, and it became a sensation in the world of adhesives. Here are some of the reasons for the success of Gorilla Glue:
- Waterproof Formula: The unique formula of Gorilla Glue makes it waterproof, which makes it perfect for outdoor use and for bonding materials that may come in contact with water.
- Strong Bond: The strength of Gorilla Glue is unparalleled, and it can bond almost any material together, including wood, metal, ceramics, and more.
- Versatility: Gorilla Glue is not only perfect for home repairs and DIY projects, but it is also used in various industries, including automotive, construction, and aerospace.
- Brand Image: The iconic gorilla holding the glue bottle has become a symbol of Gorilla Glue’s strength and reliability, which has helped the brand attract loyal customers.
- Word-of-Mouth Marketing: Many people who have used Gorilla Glue love its superior quality and recommend it to others, which has helped spread the word about the product and contributed to its success.
All of these factors combined have made Gorilla Glue one of the most popular and trusted adhesives on the market. Its success has also led to the creation of other Gorilla brand products, including tapes, epoxies, and more, all of which share the same level of strength and durability as Gorilla Glue.
The Future of Gorilla Glue
As Gorilla Glue continues to dominate the adhesive market with its powerful capabilities and versatile uses, many wonder what’s next for this iconic brand. With a track record of innovation and success, it’s no surprise that Gorilla Glue has big plans for its future. In this section, we’ll explore the latest developments and plans for Gorilla Glue as it looks towards the future of adhesive technology and expanding into new markets. So, sit tight and get ready to dive into the exciting world of Gorilla Glue’s future endeavors.
Recent Innovations
Gorilla Glue has always been at the forefront of innovation and improving upon their products. Here are some recent innovations that have made the brand even more successful:
- Clear Gorilla Glue: Gorilla Glue now offers a clear version of their popular adhesive. This is a game-changer for anyone who wants an invisible bond. It’s perfect for glass and plastic applications where you want to maintain a seamless look.
- Gorilla Epoxy: Gorilla Epoxy is a two-part adhesive that sets in five minutes and can be sanded or painted over once it dries. It’s great for bonding materials like metal, wood, ceramic, and more.
- Gorilla Super Glue Brush & Nozzle: Gorilla has introduced a new way to apply their super glue with a brush and nozzle. This makes it easier to control the amount and location of the glue, reducing waste and mess.
These innovations show that Gorilla Glue is always striving to improve its products and meet the needs of its customers. The clear glue and epoxy offer new options for those who need specific types of adhesives, while the new super glue applicator makes the product easier to use than ever before. With these innovations, Gorilla Glue is continuing its legacy of providing high-quality adhesives to consumers around the world.
Expanding to New Markets
Gorilla Glue has come a long way since its founding, and now it’s expanding to new markets across the globe. One of the ways that Gorilla Glue is doing this is by increasing its product offerings beyond the original Gorilla Glue.
Gorilla Tape
One of the most successful new products to come from the company is Gorilla Tape. Launched in 2006, Gorilla Tape quickly became a favorite of professionals and DIY enthusiasts alike. Gorilla Tape is unique because it’s incredibly strong and durable, making it perfect for even the toughest jobs.
Gorilla Epoxy
In addition to Gorilla Tape, the company has also expanded into the world of epoxies with its Gorilla Epoxy. Gorilla Epoxy is an easy-to-use adhesive that’s perfect for bonding a wide range of materials, including metal, plastic, ceramic, and more.
Gorilla Super Glue
Gorilla Glue has also expanded into the realm of super glues with its Gorilla Super Glue. This fast-setting adhesive is perfect for bonding smaller items and for a variety of everyday repairs.
One way that Gorilla Glue is expanding to new markets is by offering its products in new regions. Gorilla Glue is currently available in over 100 countries, and the company is constantly expanding its distribution network to make its products accessible to more people.
Another way that Gorilla Glue is expanding is by developing new products to meet the needs of its customers. The company’s new products are designed to be easy to use and incredibly strong, making them ideal for professionals and DIY enthusiasts alike. As Gorilla Glue continues to expand into new markets, it’s sure to bring with it new and innovative products that will help people tackle even the toughest jobs.
Conclusion
As we conclude the fascinating story of the creation of Gorilla Glue, it’s evident that the product’s success is a result of sheer determination and hard work by the inventor. His unwavering passion for creating a stronger adhesive drove him to experiment tirelessly until he achieved his goal. Today, Gorilla Glue is renowned worldwide for its unparalleled bonding strength and versatility, making it the go-to product for DIY enthusiasts, builders, and professionals.
Looking back, we can see that the journey to creating Gorilla Glue wasn’t an easy one. The product underwent several tests and experiments before it became the revolutionary adhesive we know today. The brand’s success story is an inspiration to budding inventors and entrepreneurs who aspire to revolutionize the market with ingenious ideas and hard work.
As Gorilla Glue continues to grow and evolve, we can expect to see more innovations coming from the brand. With its expanding market and rising popularity, the possibilities are limitless. The product’s ability to bond almost anything has made it a favorite among consumers, and its growth in popularity has led to the introduction of new formulations.
In summary, Gorilla Glue has changed the adhesive industry, and its impact will be felt for many years to come. Its creator’s innovation and hard work have given rise to one of the world’s most iconic brands. With the innovative products, the company continues to introduce, and with its ever-growing market, we can expect Gorilla Glue to remain a strong contender in the adhesive industry for the foreseeable future.
Frequently Asked Questions
What makes Gorilla Glue different from other adhesives?
Gorilla Glue is unique because it creates a foaming action that expands into small gaps and tightly bonds surfaces together.
Can Gorilla Glue be used on all surfaces?
No, Gorilla Glue is not recommended for use on polyethylene or polypropylene plastics, and may not work well on some types of rubber or vinyl.
Is Gorilla Glue waterproof?
Yes, Gorilla Glue is 100% waterproof and can be used for outdoor projects or in wet environments.
How long does Gorilla Glue take to dry?
Gorilla Glue requires moisture to activate and will start to dry within 10-20 minutes, but may take up to 24 hours to fully cure.
What is the shelf life of Gorilla Glue?
If stored properly, unopened bottles of Gorilla Glue have a shelf life of about 2 years.
Can Gorilla Glue be sanded or painted over?
Yes, once fully cured, Gorilla Glue can be sanded, painted or stained over.
Is Gorilla Glue safe for food contact?
No, Gorilla Glue is not recommended for use in items that may come into contact with food or beverages.
Can Gorilla Glue be removed if necessary?
It can be difficult to remove Gorilla Glue once it has cured, but it can be sanded or scraped away from surfaces. Acetone can also help to dissolve and remove uncured glue.
What temperature range can Gorilla Glue withstand?
Gorilla Glue can withstand temperatures ranging from -40°F to 200°F (-40°C to 93°C).
Is Gorilla Glue flammable?
Yes, Gorilla Glue is flammable and should be kept away from heat sources and flames during use and storage.